Using a Landing Page

In this post I am going to explain how to use a landing page for your Bonanzle Booth or other ecommerce website.

It has been proven that a potential customer usually does not make a purchase on their first visit. It sometimes takes several visits before they will finally commit to making a purchase.

Having a good landing page with an email opt-in is very important. It will give you a means of staying in contact with a potential customer thus building a relationship with that person.

The purpose of a landing page is for your visitor to see an opportunity to opt-in for your freebie, whether it be your newsletter or maybe a free ebook related to your site and then only a link directing them to your site. Your landing page should not have any other advertising or links leading away from your site.

To set up your landing page you will need a domain name and ecomomy hosting and a good autoresponder service.

I personally use godaddy.com for the greatest part of my domains and hosting. I have been a customer for over 5 years and have never had a problem with their service.

As for an autoresponder I use Norabots.com. It is less than $10.00 mo. and has unlimited autoresponders. Norabots.com is not as expensive as the others but it works just as well.

Starting Your Opt-in List

An interested visitor who has been browsing through your Bonanzle Booth or website and has finally found what she has been searching for and is about to make a purchase.Then all of a sudden her spouse calls out or maybe the doorbell or telephone rings!

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address.

If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale and possibly future sales.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.

Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.

Set up your autoresponder on your new landing page. Post a request form for visitors to be notified of special offers,discounts, and upcoming bonanza's. You can also give away free ebooks or other materials that might be of interest to your potential customer.

This creates a very effective mailing list that contains the names of people who are already interested in the type of items you are promoting.

There are a number of autoresponders you can use. Try getresponse.com, aweber.com or norabots.com. These are very effective autoresponder services.

Then sign-up for your chosen autoresponder. Once you do, you will receive simple instructions as to how to set it up and transfer your text.

Now you are ready to start your own opt-in list!


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